Latest News
Tampa Bay Scores a Quadruple, Surpassing $1 Billion in Hotel Revenue
Taxable Hotel Revenue TAMPA BAY SCORES A QUADRUPLE, SURPASSING $1 BILLION IN HOTEL REVENUE FOR FOURTH-CONSECUTIVE FISCAL YEAR Second-highest July reinforces the effects of Tampa Bay's tourism sales and marketing Tampa, FL, September 17, 2026 –...
VTB Wins Seven Awards for Marketing Excellence at 2026 Florida Governor's Conference on
Awards VISIT TAMPA BAY WINS SEVEN AWARDS FOR MARKETING EXCELLENCE AT 2026 FLORIDA GOVERNOR'S CONFERENCE ON TOURISM The destination marketing organization's Doggone Summer: Tampa Bay Unleashed campaign named Best of Show Tampa, FL (September 10, 20...
June Tourism Numbers Push Tampa Bay Near Fourth Straight $1 Billion Year
HOTEL REVENUE JUNE TOURISM NUMBERS PUSH TAMPA BAY NEAR FOURTH STRAIGHT $1 BILLION YEAR Hotel demand, occupancy and visitor spending continue to fuel strong visitation numbers Tampa, FL (August 18, 2026) – Hillsborough County tourism continued its ste...
Hillsborough County Tops $100 Million in May Hotel Revenue for First Time
HOTEL REVENUE HILLSBOROUGH COUNTY TOPS $100 MILLION IN MAY HOTEL REVENUE FOR FIRST TIME Strong Year-to-Date Hotel Occupancy Across Leisure and Convention Categories Fuels Tampa Bay Tourism Tampa, FL (July 9, 2026) – Following an unprecedented April, ...
Inaugural Rooster Cup
NEW CAMPAIGN VISIT TAMPA BAY CROWNS TEAM GERMANY CHAMPIONS OF INAUGURAL ROOSTER CUP International media professionals and travel trade representatives competed in three-day, city-wide challenge showcasing Tampa Bay as a world-class destination Tampa, FL (Ju...
Events, Attendance Push Hillsborough County Tourism to New April Milestone
TOURISM NUMBERS EVENTS, ATTENDANCE PUSH HILLSBOROUGH COUNTY TOURISM TO NEW APRIL MILESTONE BTS Shows, Premier League Fan Festival Top Event List Contributing to $121 Million in Hotel Revenue Tampa, FL (June 9, 2026) – An unprecedented slate of high...
2025 Tourism Campaigns Net $9.5 Billion
CAMPAIGN RECAP 2025 TOURISM CAMPAIGNS NET $9.5 BILLION ECONOMIC IMPACT TO SUPPORT HILLSBOROUGH COUNTY Destination welcomes 28 million visitors, driving record spending and supporting nearly 62,000 local jobs Tampa, FL (June 5, 2026) – A cornerstone ...